Literature review Essay Example | Topics and Well Written Essays - 500 words - 2

Literature review - Essay Example [ Gà ¡bor Takà ¡cs,2005] The concept would be to use a well of dimension 400x400x400mm, with a compressor attached to it and fitted with a foot valve. The user would press the footvalve to start the flow in the shower when required. This way the device lift will be activated by a start action and the device will remain in the lowered state until activated. The canister would be placed inside a cylinder (cubicle in this case) of dimensions 400cm x 400cm x400cm.The cubicle would extend to a height of 10 feet and is closed from the top to increase the pressure in the cylinder.[Michael] In his book, Water wells and Pumps, Michael describes various devices to lift water from wells. He describes the reciprocating pump as a pump having a piston or plunger working in a close-fitted cylinder. The movement of the piston/plunger displaces the water in the well and through the outlet. Reciprocating pumps can be either lift pumps that are designed to lift water to the spout , generally at a height of 2’-3’ from the ground or force pumps that are designed to lift water to greater heights from wells .This principle is used in supplying water to overhead tanks in domestic water supply. Because the top of the cylinder is closed in a force pump, water can be pumped to higher levels. In a single acting plunger type pump, the pump body consisting of the cylinder and plunger attached to a valve is located at ground level. The plunger when moved up and down by the movement of the pump rod displaces air through the cylinder through the non return valve at the bottom. On the downward stroke, the bottom valve closes and water passes through a second non return valve in the plunger. On the next upward stroke, this water is forced out of the spout. In a deep well lift pump, the principle of drawing water is the same, though it is pushed to a greater height

Obesity Research Paper Example | Topics and Well Written Essays - 500 words - 3

Obesity - Research Paper Example Most Americans have adopted a culture of taking fast/convenient foods instead of cooking food at home. This behavior is particularly extravagant among children. Children prefer taking sweetened drinks and snacks for lunch instead of taking full meals. Sweetened drinks and snacks contain a high content of calories. Routine taking of high calories foods leads to accumulation of fats in the body and thus children become obese. Due to the addictiveness of convenient foods, children end up taking more fast foods and lesser healthy foods. The lifestyles that most American families have adopted contribute to obesity. Children are not involved in physical activities. Children have little or no play time. Physical exercise activities have been proven to reduce effectively accumulated calories in the body. The same children who take high intake of junk food do not participate in any forms of physical exercise. The children thus end up being obese. USA’s economic status has improved. The rates of unemployment have reduced and thus a large percentage of the population is in a ‘good’ socio-economic status. Therefore, most American children can afford to buy fast foods. Moreover, mot junk foods are associated with people of a certain higher social class, and, therefore, most children want to take them. Purchasing and taking a lot of junk food leads to children being obese. The business of selling fast foods is doing very well in the USA. The kind of advertisements being used is very appealing. Most of the advertisements make an impression that the foods are very sweet and healthy. The health risk of these foods is not included in the advertisements. Most people fall into the advertisements trap and end up purchasing them and, in the long run, suffer from obesity. There is little education among the children and the parents on the dangers of taking junk food and the need for physical exercise. This has led to the current imbalance in

Money,Banking&Finance Essay Example | Topics and Well Written Essays - 1750 words

Money,Banking&Finance - Essay Example The present prices of the bonds would help in the determination of the market rate of interest, or the price that would be paid for the use of the money for a period of time. There exists a functional relationship between the rate of interest and the time of the bonds. The term structure of interest rates or the yield curve shows the relationship between the rate of interest and the yields of the bonds with the terms to maturities. The curve is a representation of the various opportunities that may exist for the arbitrage as well as the expectation of the markets about the interest rates that may prevail in future. Interest Rates While carrying out the analysis of the yield curve it is essential to know the components of the nominal interest rates. This equation shows that the real rate of interest represented by r is the main component of the rate of interest. On the other hand, sigma is the risk premium that is being added to the rate of interest which is open to fluctuations due t o various events. On the other hand, ? is the representative of the rate of inflation while l is the component that would capture the liquidity. The various financial markets would offer bonds and other long term instruments that would be offering a variety of interest or the rates of return (Kettell, 2001, pp. 19-26). The premium is the representation of the consumer behaviour that would depict that the consumers would be unwilling to hold that particular asset class. The following diagram shows the break-up of the various components of the rates of interest. The loans that are provided for the long term cost higher because the premium for liquidity would increase with the increase in the tenure of the bonds. The people would always want to hold liquidity at the present period of time rather than a later period. The opportunity cost of keeping the money in the hand would be less in the present period as compared to the future period. Yield Curve The yield curve is drawn from the yi eld to maturity of the bonds. The yield to maturity (YTM) is considered to be the approximate value of the rate of interest for a particular term to maturity of a bond. The various points of the terms to maturity and the corresponding yields to maturity are plotted on a plane and the curve that is fitted along these points is known as the yield curve. The following diagram is an example of a yield curve. In the plane the vertical axis measures the yield of the bonds and the horizontal axis measures the term to maturity of the bond. Figure 1: Yield curve The yield curve thus summarises yield of the different bonds that are being traded on a particular date. The yields or the different tenors in such cases may be different. The yield of a bond is the unique rate at which the cash flows that is provided by a bond is discounted. Thus even though the accrual of the cash flows are taking place at the different points in time the rate at which it is taking place is the same (Rossi, 2007, p p. 225-241). This rate is known as the yield to maturity of the bonds. In most cases the interest rates are considered to be fixed for the entire tenor. This would give rise to a flat yield curve as shown in the diagram below. Throughout the tenure of the bond the rate of interest that has been offered in case of this yield curve is 3.5%. Figure 2: Flat Yield Curve The

Spanish Cuisine Essay Example | Topics and Well Written Essays - 750 words

Spanish Cuisine - Essay Example There are several fantastic contributions as well as influences (from Arabs and Romans who conquered Spain and stayed there) to Spanish cuisine and recipes. However, other dishes came from American and European influences and later adaptations were made to suit the Spanish taste. As a matter of fact, food prepared in Spain is usually abundant, fresh, as well as filled with flavor. In addition, Spaniards dearly love their food. It is important to note that the 2 essential ingredients that are must in Spanish food include garlic and olive oil. However, since Spain comprises of discrete geographical zones, settled by various cultural and ethnic groups, in addition to varying weather from one region to another, the regional cuisines vary a lot. The following are typical Spanish ingredients as well as food. The first ingredient is olive oil which is also called lard. Spain being the world’s largest producer of olive oil grows numerous olives all over the country and it is therefore no surprise that several Spanish dishes are prepared using this ingredient. Secondly is the Ham or jamon in Spanish which is a much cherished food and Spaniards take it very seriously and usually will pay a lot for quality ham. In fact, Spaniards are so proud of their ham that they have many museums for the same. The third common cuisine is seafood and fish. Spain is found in Iberian Peninsula and thus surrounded by water on 3 sides; there is always plenty of fresh seafood in the markets. Spaniards thus consume shellfish or fish every day. Anything, ranging from shrimp to halibut, in addition to octopus as well as baby eels is widespread on restaurant menus and markets. The fourth delicacy is cheeses which are of great quality and can be f ound everywhere in Spain. Spaniards make cheeses from goat, cow, sheep, milk as well as mixed milks. Various kinds vary from soft cheeses like

Money,Banking&Finance Essay Example | Topics and Well Written Essays - 1750 words

Money,Banking&Finance - Essay Example The present prices of the bonds would help in the determination of the market rate of interest, or the price that would be paid for the use of the money for a period of time. There exists a functional relationship between the rate of interest and the time of the bonds. The term structure of interest rates or the yield curve shows the relationship between the rate of interest and the yields of the bonds with the terms to maturities. The curve is a representation of the various opportunities that may exist for the arbitrage as well as the expectation of the markets about the interest rates that may prevail in future. Interest Rates While carrying out the analysis of the yield curve it is essential to know the components of the nominal interest rates. This equation shows that the real rate of interest represented by r is the main component of the rate of interest. On the other hand, sigma is the risk premium that is being added to the rate of interest which is open to fluctuations due t o various events. On the other hand, ? is the representative of the rate of inflation while l is the component that would capture the liquidity. The various financial markets would offer bonds and other long term instruments that would be offering a variety of interest or the rates of return (Kettell, 2001, pp. 19-26). The premium is the representation of the consumer behaviour that would depict that the consumers would be unwilling to hold that particular asset class. The following diagram shows the break-up of the various components of the rates of interest. The loans that are provided for the long term cost higher because the premium for liquidity would increase with the increase in the tenure of the bonds. The people would always want to hold liquidity at the present period of time rather than a later period. The opportunity cost of keeping the money in the hand would be less in the present period as compared to the future period. Yield Curve The yield curve is drawn from the yi eld to maturity of the bonds. The yield to maturity (YTM) is considered to be the approximate value of the rate of interest for a particular term to maturity of a bond. The various points of the terms to maturity and the corresponding yields to maturity are plotted on a plane and the curve that is fitted along these points is known as the yield curve. The following diagram is an example of a yield curve. In the plane the vertical axis measures the yield of the bonds and the horizontal axis measures the term to maturity of the bond. Figure 1: Yield curve The yield curve thus summarises yield of the different bonds that are being traded on a particular date. The yields or the different tenors in such cases may be different. The yield of a bond is the unique rate at which the cash flows that is provided by a bond is discounted. Thus even though the accrual of the cash flows are taking place at the different points in time the rate at which it is taking place is the same (Rossi, 2007, p p. 225-241). This rate is known as the yield to maturity of the bonds. In most cases the interest rates are considered to be fixed for the entire tenor. This would give rise to a flat yield curve as shown in the diagram below. Throughout the tenure of the bond the rate of interest that has been offered in case of this yield curve is 3.5%. Figure 2: Flat Yield Curve The

Erving Goffman The Presentation of Self in Everyday Life Essay Example for Free

Erving Goffman The Presentation of Self in Everyday Life Essay Erving Goffman has completed a wonderful presentation of human behaviour and face-to-face interactions, of a first meeting between two people, who may or may not have an audience. The use of a theatrical performance to explain the interaction was indeed an ingenious idea that kept me intrigued until the very end. This book was written in 1959 but its referencing to human behaviour is still very much relevant to today’s life style. Human behaviour patterns have been written about by many individuals over the years, why we do the things we do or how long we have been undertaking these behaviours. Is there any relevance to the patterns in our behaviour? It would seem there definitely appears to be. As a society, to influence how another person perceives who we are. We give appearances and refinements of someone we want people to see, yet not particularly who we truly are. Goffman describes this as a performance, a play that we put on to give a good first impression. This play could become a nightmare, if we do not keep it under control. It can be difficult to play the part of someone you are not, for the reason that it can rebound on you. It is better to persist with who you are, and not reveal all of yourself in the beginning, like a good story. To present who we are, we should start at the foundation, begin with presenting an opening act. This act should be near to true life, the person you would like to be known as. Currently a person of importance gives the impression that they know what they are doing, example your doctor. If they were a person who, on first meeting gave the impression that they were unsure, confused and unconfident, would you go back to them? No, perhaps not. Even when they are having a bad day your doctor will always appear to be in control, so that we feel more at ease. When we first meet new people we try to acquire information about them, it is then how the person delivers this information, that we base our assumptions. People give information verbally and non-verbally by expressions, movements, gestures and other presumably unintentional communications, like a slight smile. Our brain takes all this information into consideration then makes a personal judgment based on the material it collects. There is so much information for us to collect and make our decision on, that we sometimes need a second meeting to be able to make a correct judgement on a particular person we have meet. Goffman concludes that his own assumptions are made upon a face-to-face interaction and the result of an encounter, the performance that is given to each particular participant and their performance as a basic point of reference. In conclusion, Goffmans writings clearly represent how we present ourselves in everyday life today, and possibly well into the future. References Erving, Goffman (1959). The Presentation of Self in Everyday Life, New York, Anchor Books, pp. 1-16.

A Literature Review On Adventure Tourism Tourism Essay

A Literature Review On Adventure Tourism Tourism Essay Adventure tourism has become more popular as an outdoor recreation activity in the tourism industry (Travel Industry Association of America, cited 2005). The term adventure can actually mean differently to different tourists because things that fill up the fear of one tourist may not fill up for another tourist (Buckly, 2006). Therefore, there is no any specific way to define adventure tourism. The word adventure is described as the risky activities in nature that are taken on by the tourist or the risky destination visited by the tourist and the tourist get an exciting and unusual experience from what the tourist had did (Farlex, The Free Dictionary). Adventure also is where the participants voluntarily putting themselves in a position that the participants believe that they are taking a step into the unknown where challenges will be faced and something valuable from the experience will be discovered or gained (Swarbrooke, Beard, Leckie, and Promfret, 2003). Consequently, adventure tourism is something related to nature and it is consisting of risk taking. Muller and Cleaver (2000) (cited in Swarbrooke et al. 2003, p. 29) defined adventure tourism as the capability to provide tourists with relatively high degrees of sensory stimulation. It is usually contained some physical challenging elements with the (typically short) tourists experience. While Buckley (2006) mentioned that the term adventure tourism is used to mean as guided commercial tours where these major attraction is an outdoor activity that has natural environment features and normally needs specialized sporting or equipment. It must be exiting for the tourists also. This definition does not mean that the tourists or clients have to prepare the equipments themselves, they may purely be travellers and rely on the agents to prepare the equipments for them. For example, tandem parachute harness or white water raft, etc. Therefore, adventure tourism can refer to activities done by the tourists, which have high level of perceived or real risk like diving, hiking, mountaineering, mountain biking, caving, sky-diving, skiing, snowboarding, white water rafting, kayaking, sailing, and sea kayaking. It also refer to a specific location of place with high degree of risk such as visiting desserts, jungles or mountaintops, polar regions and safaris. All these places have strong elements of adventure. Adventure tourism can be divided into soft adventure and hard adventure. These terms are developed by researchers who devised a scale to explain the diversity of behaviour, beginning with mild adventure also known as soft adventure at one end of the scale and progress to hard adventure at the other extreme. This continuum, illustrate in Figure 1.1, involves different degrees of challenge, uncertainty, setting familiarity, personal abilities, intensity, duration and perceptions of control (Lipscombe, 1995: 42). A simpler way to describe soft and hard adventure is that soft adventure does not necessarily require past experience whereas hard adventure requires some experiences and proficiency in the activity prior to the tourism experience (Millington and Locke, 2001). Hard Adventure Refers to activities with high levels of risk, requiring intense commitment and advanced skills. Soft Adventure Refers to activities with a perceived risk but low levels of real risk, requiring minimal commitment and beginning skills; most of these activities are led by experienced guides. Figure 1: The continuum of soft and hard adventure (source: Hill, 1995, cited in Beard et al. 2003, p. 33). Tourist behaviour is an in-depth topic as the behaviour of tourist change from time to time and sometimes it can be difficult to judge because not everyone shares the same behaviour. In order to understand tourist behaviour, psychologists have found that certain concepts are useful to understand the behaviour (Bhatia, 2006). According to Bhatia (2006), tourist behaviour can be understand by determining the motive, drives, or concerns being satisfied by the action and the attitudes and information that the person use to decide what kind of response should be made in a given situation. Motivation is one ways to describe tourist behaviour. Motivation is a verb derive from motivate Motivation is factor that influence or motivate trekkers to travel to Everest Base Camp. Motivation is defined as a reason or reasons for acting or behaving in a particular way or the desire or willingness to do something (Oxford online Dictionary). Hence, motivation of travel is why tourists travel to a place . It is important to know tourist travel motivations because motivations will affect travel decision process (Crompton and McKay, cited in Pan 2009, p. 216) and motivations are drivers that influence and affect the specific behaviour of a person or traveller. Furthermore, it also helps to develop strategies to attract tourists to a particular destination by understanding tourist behaviour. For example, travel agent or local authorities can find a way to increase the volume of tourists visiting a destination by understanding the tourist behaviour when the destination is kind of new in the tourism market or the number of tourists in the destination had decreased. Travel motivation is a wide theory where it can not be understood by looking at one part of the theory only. Figure 2: The Motivation Process (source: Holloway, Humphreys Davidson 2009, p.62). The process of translating a need into motivation to visit a specific destination or undertake a specific activity is quite complex and can be best demonstrated by means of a diagram (refer to Figure 2) (Holloway, Humphreys Davidson 2009, p.62). Potential consumers must be able to recognize their needs and wants and know what kinds of product actually satisfy their needs. Figure 2 shows that consumer perception of what will satisfy their need has to match with consumer perception of the attractions. Only when the consumer agrees on these 2 points, consumer will be motivated to visit a particular destination. For example, customer A and customer B have the same kind of need, where both of them like to do adventure activities and their think that trekking up to a mountain satisfies their need. Both customer A and B have the same interest but their perception on a particular destination may be different. Customer A may think that trekking to Mount Everest actually fulfils what he wants and his perception towards the destination is positive. While customer B may think that trekking to Mount Everest fulfil what he wants but he has a bad perception towards the destination as he think that the destination is very risky to him. Therefore, customer A will be willing to buy the package and climb up to Mount Everest because both the perception of the need and the attraction match. Customer B will not be motivated to go to Mount Everest as the perception of need and attraction do not match. According to Beerli and Martin (cited in Correia, Valle and Moco 2007, p. 46), motivation is the needs that drives and individual to act in a certain way to achieve the desire satisfaction. Therefore, people travel base on many different reasons. Motivation has also been referred as psychological / biological needs and wants including integral forces that arouse, direct, and integrate a persons behaviour and activity (Dann; Pearce; Uysal Hagan, cited in Shin 2009, p. 32). Travel motivators are the factors that create a persons desire to travel and are usually the internal psychological influences affecting individual choices (Bhatia, 2006). Travel motivations usually include a wide range of personal experiences and behaviours. Various studies have been done to find out why people wish to travel after the advent of mass tourism, especially after the Second World War. Macintosh (cited in Bhatia 2006) has group the basic travel motivators into four categories. Physical motivators, which are related to physical relaxation, refreshment of body and mind, sports, pleasure, and special medical treatment. All these are connected with individuals bodily well beings and connected to activities which help to reduce tension. Cultural motivators, which are related to individuals desire to travel in order to know more about other countries, natives of the countries and cultural heritage of the countries which expressed in art, music, dance, folklore, etc. Interpersonal motivators, which are related to individuals desire to meet new people, visit friends and relatives, and to seek new and different experiences. Travel is simply to escape from the daily routine or get away from the usual life or environment. Status and prestige motivators, which are related to the needs of personal esteem and personal development in an individual. Such motivators are more likely to be concerned with the desire for recognition and attention from others, in order to boost personal ego. Under this kind of motivations, people usually travel for business, for the purpose of education and the pursuit of hobbies. Crandall (cited in Hall Page 1999) who did a study on the motivations of the leisure travellers, outlined 17 motivational factors which derived from a synthesis of previous studies in this field. Below are the 17 motivational factors listed by Crandall. 1 ENJOYING NATURE, ESAPING FROM CIVILISATION To get away from civilisation for a while To be close to nature 10 RECOGNITION, STATUS To show other I could do it So other would think highly of me for doing it 2 ESCAPE FROM ROUTINE AND RESPONSBILITY Change from my daily routine To get away from the responsibilities of my daily life 11 SOCIAL POWER To have control over others To be in a position of authority 3 PHYSICAL EXRCISE For the exercise To keep in shape 12 ALTURISM To help others 4 CREATIVITY To be creative 13 STIMULUS SEEKING For the excitement Because of the risks involved 5 RELAXATION To relax physically So the mind can slow down for a while 14 SELF-ACTUALISATION (FEEDBACK, SELF-IMPROVEMENT, ABILITY UTILISATION) Seeing the results of your efforts Using a variety of skills and talent 6 SOCIAL CONTACT So I could do things with my companions To get away from other people 15 ACHIEVEMENT, CHALLENGE, COMPETITION To develop my skill and ability Because of the competition To learn what I am capable of 7 MEETING NEW PEOPLE To talk to new and varied people To build friendships with new people 16 KILLING TIME, AVOID BOREDOM To keep busy To avoid boredom 8 HETEROSEXUAL CONTACT To be with people of the opposite sex To meet people of the opposite sex 17 INTELLECTUAL AESTHETICISM To use my mind To think bout my personal values 9 FAMILY CONTACT To be away from the family for a while To help bring the family together more Table 1: Crandalls list of motivations. Source: Crandall 1980 (cited in Hall Page 1999). Pearce (cited in Pan 2009, p. 218) who had based and expanded on the theory of Maslows hierarchy of human needs, first developed the travel career ladder approach to travel motivation in 1988 and later made conceptual adjustment to the travel career ladder in 2005. The fundamental nature of this model connects the level of travel experiences with the hierarchy of travel needs. According to Pearce (cited in Pan 2009, p. 218), travellers who had more experiences in travel usually seek experiences that meet their higher order of travel needs such as self-esteem and self-actualization. On the other hand, inexperienced travellers will tend to seek experiences that meet their basic travel needs such as security and psychological ones. Tourism industry is a services industry and the products which offer in tourism industry are intangible. It is widely known that to travel is to experience. Consequently, tourist experience is fundamentally a service experience. The five level of travel career ladder, starting from the bottom are (1) concern with biological needs (including relaxation), (2) safety and security needs or level of stimulation, (3) relationship development and extension needs, (4) special interest and self-development needs, and (5) fulfilment of deep involvement needs which formally defined as self-actualization (Pearce cited in Marafa, Ho Chau 2007, p.8). This travel career ladder is later presented graphically by Ryan (cited in Marafa, Ho Chau 2007, p.8), refer to figure 3. It is not necessary that everyone has to start from the bottom because people change from time to time and some may try to seek for activities which satisfy high level of needs in pursuit of leisure and recreation (Marafa, Ho Chau, 2007). Figure 3: Travel Career Ladder by Ryan (cited in Marafa, Ho Chau 2007, p. 9). Another theory which often use by researchers when describing travel motivations is the push and pull theory. This theory shows that people travel because they are pushed and pulled to travel by some factors. Dann (cited in Pan 2009, p. 219) whom had combined and analyzed the relevant travel motivation literature, concluded that travel occurs due to the internal factors of indentified and unfulfilled desires (motivational push) and reinforce by external factors which is destination pull. Push factors are either internally generated or externally induced (Dann, cited in Pan 2009, p. 218). The desire to conquer a mountain by reaching the summit of the mountain is one of the examples of push factors. While pull factors are related to the attributes of the destination that serve to satisfy the needs and wants of travellers. Several authors assume that internal and external factors are factors that motivate human behaviour. For example, Kotler (cited in Correia, Valle and Moco 2007, p. 46) states that motivations can be the result of internal and external stimuli. Internal factors are factors derive from personal needs and wants such as psychological, social egocentric, self-actualization and safety. While external factors are usually result from promotion and publicity. Travel motivation can be either personal (personal training, compensation rest and knowledge) or interpersonal (resulting from social relation) (Crompton, 1979; Dann, 1977; Yoon and Uysal, 2005, cited in Corriea et al. 2007, p.47). Iso-Ahola; Ryan Glendon (cited in Pan 2009, p. 219) argued that travel motivation is closely related to leisure motivation and the former should not be studied independent of the latter. Iso-Ahola (cited in Alexandris, Kouthouris, Funk Giobani 2009, p. 482) defined tourism motivation as a meaningful set of mind which adequately disposes an actor or a group of actor to travel. Approach (seeking) and avoidance (escaping) are the two components in leisure motivation, identified by Iso-Ahola. Therefore, people travel in order to seek friendship, novelty, challenge, achievement, experience, and etc. while at the same time escape from the daily routine or personal problems. While Ryan Glendon (cited in Pan 2009, p. 219) applied an abbreviated version (14 items) of the Leisure Motivation Scale of 1,127 United Kingdom holidaymakers and identified four motivation factors from the scale which were intellectual, social, competence mastery and stimulus avoidance. The first three factors could be categorized as seek components and the last factor as escape component. Crompton (cited in Kao, Patterson, Scott, and Chung 2008, p. 18) studied travel motivation by using push and pull model and developed seven socio-psychological or push motives (escape from a perceived mundane environment, self-exploratory, relaxation, prestige and regression, enhancement of kinship relations, facilitation of social interaction) and two cultural motives or pull motives (novelty and education). This study refers to motives which are more specific and direct that can affect tourists decision on the travel decision or the type of holidays (Crompton, cited in Corriea et al. 2007, p.47). The author identify that psychological or social motives (push motives) sustain the desire to travel. While on the other hand, travel decision if affected by pull motives and pull motives are also associated to the destinations characteristic (Lundberg, cited in Corriea et al. 2007, p.47). A study was done to explore the motivations and satisfactions of Taiwanese Tourists who visit Australia (Kao, Patterson, Scott, and Chung, 2008). Push and pull approach was used to find 17 push motivations and 18 pull motivations for travel in this study. The most important push factor found in this study is Travelling around the world, while the most important pull factor is sunshine and scenery and most of the Taiwanese tourists are satisfied after visiting Australia. Study done by Chang (2007) on travel motivation of package tour travellers suggested that socio-psychological needs were an important motivation for travel, and socio-economic considerations were regarded as a crucial motivation for travel decision making. Furthermore, social relationships friends or relatives recommendations had a strong impact in the decision makings of the Taiwanese travellers (Chang, 2007). This study was done to examine travel motivations and travel decision-making of Taiwanese tourists with a g roup package tour abroad. Therefore, it can be said that tourists travel to a destination is strongly influenced by their socio-psychological needs. Tourist builds his/her perceptions based on intrinsic and extrinsic motivations (Gartner, 1993; Dann, 1996; Baloglu, 1997; cited in Corriea et al. 2007, p.47). Everyone receives and processes information differently. Therefore, individuals perception is also formed differently base on how the information is received and transformed. According to Oxford online dictionary, perception means the ability to see hear, or become aware of something through senses or the way in which something is regarded, understood, or interpreted. Perceptions are also defined as the perceived value of product by many previous researchers (Correia and Crouch, 2004; Correia et al., 2007C; Holbrook, 1996; oh, 2000; Sheth et al., 1991; Zeithaml, 1998; cited in Correia and Pimpao 2008). This concept develops based on cognitive and behavioural perspectives which result from the learning and motivational processes rendered by the tourist. Therefore, perception is the point of views about what the tourist think ab out the destination. Perception of a destination is linked to the destination image. Based on the image of the destination, perception of the destination will be generated and each tourist will have their own perception about the destination. Destination image is described as overall perceptions of individuals regarding a place or total set of impressions about a destination (Bigne et al., 2001; Fakeye and Crompton, 1991; cited in Alvarez and Korzay 2008). Destination image is usually formed through media, either positive or negative images. This is based on how the country promotes the destination in its country and through world news, people can easily know the problems or issues in the country. Hence, the destination image will be easily affected and it changes over time because people build up the destination images and representations based on the information that they receive (Avraham, 2000; So ¨nmez and Sirakaya, 2002; cited in Alvarez and Korzay 2008). In 21st century, internet is the most powe rful media that affect customers perception and destination image. In the world of internet, people can easily source for information regarding the destination and leave comments on the blogs or travel discussion forums after visiting the destination. Therefore, people nowadays not only listen to their friends past travel experiences but also read the worldwide tourists experiences from travel blogs or travel discussion forums. It is important to know what Malaysian trekkers think about Everest Base Camp which can be risky. Corriea et al. (2007) did a research on why people travel to exotic places by combining motivations and perceptions. This is the first time and they are the first few researchers that combine motivations and perceptions in order to understand how people can be pushed to travel to exotic places and how they form their perceptions. In this research, Corriea et al. (2007) try to find the relationship between push and pull motivation, push motivation and perception, and pull motivation and perception, based on a group of Portuguese tourists who go to exotic places such as Brazil, Morocco, Egypt, Sao Tome, and Principe. This study proves that perception of tourist destinations are formed based on push and pull factors but the relationship between push factors and perceptions in not significant and this proves that tourist decides to go for travel because he/she need to solve a conflict arousal (rest, social, and intellectual rewards) (Corriea et al. 2007). After that, the tourist will dec ide where to go based on the destination attributes. Destination attributes (pull motives) are seen as the way to solve intrinsic motives (push motives) in this study, but these constructs are not directly related to the overall perceptionof the destination because they are apparently solved when the tourist turns the attention to specific attributes (Corriea et al. 2007). Gnoth (1997) reports that the perception of a destination may be analysed from a cognitive or behavioural perspective. There are several types of perceptions which are cognitive component (which results from the evaluation of the destination attributes) and personal component (which results from the evaluation of the destination attributes) that a person can have, argued by Gnoth (1997). Travel motivation is an extensive researched area in tourism (Pan, 2009). Consequently, there are many theories that describe about tourist motivation to travel suggest by several authors or researchers as different tourist have different mindset and behaviour. Furthermore, there are many forms of tourism and tourists can be clustered into various types of groups. Perceptions of travellers on a particular destination can be unlikely because everyone thinks differently. Due to different in culture and the way they receive and transform the information will affect the perception of the tourists. Conceptual Framework Figure 4: Conceptual Framework Hypothesis Trekking in Everest region is the dream of most of the Malaysians trekkers. Its part of self-fulfillment of the trekkers and they want to challenge themselves as Malaysia does not have mountains which are more than 5000m and Everest is the highest mountain in the world. Malaysians trekkers travel to Everest Base Camp but not to the summit of Mount Everest because budget and time limit them to trek to the summit of Mount Everest. Additional information Objective To know the factors that motivate them to take Everest base camp trek To understand travelers perception on Everest base camp, Nepal as a tourism destination