Situational Analysis of the UK market for Clarks Shoes company Assignment

Situational Analysis of the UK market for Clarks Shoes company - Assignment Example Moreover, Clarks through its IT hub has managed to obtain customer engagement in that has helped the Company to gain a competitive edge against rival companies in the shoe industry. Clarks offers high quality products to the shoe market within competitive prices as they manufacture their shoes in Vietna (Chan 2011: 218). According to research, the improvement of living standards worldwide has allowed for increased consumer spending rates with an increase of professionals and their demand to dress the part. Remarkably, Clarks has utilized technology in many areas of its operations such as e trading and online retailing to boost its sales (Mort 2005: 57). Secure online transactions have made trading for Clarks to be easier and effective as it has grown to include home shopping. In order to achieve marketing segmentation success, Clarks must ensure that it breaks down its broad market that uses different avenues to access information. Lastly, will Clarks to continue to offer shoe variet ies for women, children, and men and which the Company intends to increase its consumer market Situational Analysis in Clarks Shoe company Introduction C. and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. The company stands as the thirty-third largest privately owned enterprise in the UK whose ownership is by the Clark family with eighty-one percent while the remaining fraction belongs to employees and other stakeholders. As at 2011, the company had at least one thousand stores in a hundred and sixty countries worldwide. The company started operation in 1825 through the Clarks brothers namely Cyrus and James who started by making slippers from sheepskins, but evolved to become of the leading global shoe brands in Europe and in other continents. In recent times, Clarks shoes have gained popularity in Jamaica through a popular Jamaican artist to the extent tha t they sell out on shoe shops only for thieves to target them. The iconic shoe styles attached to Clarks Shoe Company include Wallabees, Desert Treks and Desert Boots with C & J Clark brands including Indigo, Artisan, Bostonian, Ravel shoes and K Shoes, among a list of many others. In terms of consumers, Clarks offers shoe varieties for women, and men and which the Company intends to increase its consumer market through renowned pop stars, print advertisements and through social media. The advertisement features that Clarks utilizes are through posts on glamorous magazines and on websites, but still maintaining its marketing ideals. The use of print ads is essential for Clarks Company because of their intent to reach out to a wider women consumer target because most of them read glamorous magazines. Presently, this company has an average of $800 million in turnover with the annual shoe sales amounting to thirty eight million pairs of shoes. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots. Task One: Situational Analysis In order for Clarks Company to compete in a global shoe market, its positioning of its various stores is

Economics Essay Example | Topics and Well Written Essays - 1500 words - 7

Economics - Essay Example This piece of research paper defines potential growth and actual growth and explains the basic differences between them based on the literatures. This paper described how governments can influence both actual and potential growth of a country through demand and supply variables. Definitions of Potential and real growth Economic growth in simple term is an increase in a country’s output. Actual growth has been defined as an economic growth which is measured as a rate at which the real GDP- Gross Domestic Product- is changing. A country may be able to produce more quantity of goods and services and thus its potential will increase due to an increase in the quantity or quality of its resources. This is referred as potential growth (Grant and Vidler, p. 142). Thus, actual growth refers to the increase in the output of a country whereas potential growth is an increase in a country’s ability to produce goods and services with the resources it has. As Katz (p. 30) defined, pot ential growth is the rate that an economy can sustain over the long haul by operating in full capacity. Actual growth is the exact change or growth in the economy as a result of the real GDP growth or change. Actual growth occurs when the resources and factors of production are increased and as a result the actual output has been increased. The total output of a country measured in total income or quantities of the goods and services it produced may change over time even when there are no change in the resources. If it is assumed that the quantity and quality of the available resources are fixed in a country, the production possibility curve can still shift its positions as the maximum potential output of that country may change. When the resources are fixed in a specific time period, they can do possibly change over time. A good example for this can be illustrated from a country’s growing population. When its population grows, it will directly cause increase in the supplies of labors and entrepreneurial skills etc and most probably labor quality also improve over time. Apart from these, the country would probably become able to increase its stock of capital, improve the existing energy, mineral and related resources etc. As a result of the increase in these factors of production in the country, its ability to produce more outputs will also increase and it refers to the potential growth (McConnell and Brue, p. 29). Differences between Actual Growth and Potential Growth The basic difference between actual growth and potential growth is that, as detailed above, actual growth refers to the growth in the economy being measured as a rate at which the real GDP is changing whereas potential growth refers to a country’s ability to produce more being its production possibility is more due to an increase in its factors of production (Samuelson, p. 469). From the view of economists, the potential or full-employment growth rate is an estimate of how much sup ply of goods and services that the country produces would be expanding if all the available or existing factors of production were fully utilized (Baumol and Blinder, p. 136). Actual growth measures the demand for goods and services within the country, and the demand for them may be less than the potential supply. Some factors in this case may be underused (Lincoln, p. 26). When a country is accessible to larger